Personal Branding

This is my personal brand, Lucía Lux.

Lucía: my name. It comes from the Latin word Lux, meaning light. 
Lux: unit of illuminance used in the International System of Units (SI).
A lux meter is an external light meter that can be used for photography.
It can also be associated with luxury.

Lucía Lux Design brings light to every project. It creates something unique, minimalistic and elegant, but most importantly, efficient. 

Black and white are the primary colours; red and grey are secondary. What do they transmit?

Black: elegance, modernity, sophistication
White: calm, ease, cleanliness
Red: passion, energy
Grey: neutrality, modernity