Branding Design

My client approached me to create a logo for her family on the occasion of the first reunion of all the female family members. The name was the only thing she was very sure of: Mujeres Visier (Visier Women), Visier being the common surname to all of them.

She wanted something feminine and modern, but not too extreme so it could relate to any woman of any generation. I thought that the letter V (Visier) could live within the M (Mujeres) and that was also the female shape, but in such a subtle way that worked out perfectly. This is a family of modern women that are in favour of no gender inequalities so mixing the blueish green with the pink was perfect, meaning that every woman has a feminine and a masculine side.