Lucía Lux

I am an Art Director and Photographer.

I believe in the beauty and power of simplicity.

When design is built on a strong idea, it does not need to raise its voice to make an impact. In a world saturated with noise, simplicity is the most effective way to connect. Inspired by Swiss design and minimalism, I ensure every element serves a clear purpose.

With nearly two decades of experience in art direction, branding, editorial design and illustration, I have learned that meaningful visual impact begins with strategy and a well-built idea. Since 2019, I have been working as a freelancer, with a particular focus on my role as Art Director for ABAO Bilbao Opera, where I developed four seasons in collaboration with The Mood Project.

I am naturally empathetic and attentive to detail, and this is reflected in both my creative process and the final outcome. I have lived in Madrid, Dublin and Barcelona. Spanish and English are a natural part of my everyday life.

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